For purposes of the content analysis, intercourse ended up being thought as any depiction of sexual intercourse

For purposes of the content analysis, intercourse ended up being thought as any depiction of sexual intercourse

Only a few product which was taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, in addition to all types of commercials as well as other promotions ( e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and are perhaps not reported right right here. The analyses offered in this paper, nonetheless, do are the video that is nonmusic from cable music entertainment channels including talk shows, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period consisted of 1,276 unique system episodes, whereas the last test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis was significantly bigger than the very first 12 months’s test even as we produced concerted work in 12 months 2 to make sure that we had three episodes of each and every nonsyndicated series. Despite strict adherence towards the sampling plan, extra taping ended up being required whenever, for instance, brand brand new shows joined the autumn lineup following the start of year to replace for cancelled programs or once the time and time slot for a fuck pornstar set ended up being changed.


The codebook for the bigger research ended up being based considerably in the factors produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on same intercourse intimate behavior and sexual talk pertaining to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene due to the fact unit that is primary of, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes differ quite a bit in length and, hence, usually do not offer a consistent product of measure to make evaluations across programs, we utilized a coding that is standard predicated on time. Coding news development in designated time periods has been utilized usually by other scientists conducting analyses that are content various system genres including movies, soap operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or intercourse. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to romance and relationships, that have been perhaps not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Same intercourse intimate behavior

Every 2 minute period that were coded as containing one or more form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 ended up being additionally evaluated for the presence of exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether any of the sexual behavior depicted into the period happened between two different people of this exact same intercourse.

Speak about nonheterosexual issues that are sexual

Each 2 interval that is minute was indeed coded as containing one or more example of talk through the intimate talk groups utilized in the key coding task ( ag e.g., responses about own/others’ intimate actions or passions, explore sexual activity who has currently occurred, mention sex crimes) had been additionally coded for whether some of the intimate talk pertaining to nonheterosexuals. Because of this product, programmers once once again utilized a yes/no response format to indicate whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Frequently, such reviews associated with gays and lesbians, although sometimes these people were connected with bisexuals.

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